The Ponce Foundation provides data-based analysis to help our clients facilitate decision-making. The Ponce Foundation has extensive experience conducting both qualitative and quantitative marketing research focused on members of the Christian faith.
Our data streams support our clients’ efforts to plan and implement a successful marketing strategy
The first step in most marketing initiatives is to understand prospected customers’ rational and emotional needs and how these needs influence their behavior. This critical research, either qualitative or quantitative is also used toward customer acquisition as our data driven analysis is useful in defining customer requirements, which in turn allows our clients to assess how well their current value proposition addresses customer needs.
The Ponce Foundation specializes in conducting data driven research among faith based audiences, using a network of mufti-channel sources including, but not limited to the following companies:
- The Christian Broadcasting Network
- Saddleback Church
- The Salvation Army
- America Online
- Bible Line Ministries
- Bible Gateway
- Zondervan Publishing